Visa Checkout wanted to generate awareness and drive new enrollments through a partnership with Dunkin' Donuts. We created a contextual digital campaign featuring Joel McHale which encouraged people to stop wasting time and GET STUFF DUNKIN'.

These targeted digital videos and content pieces appeared in places where people waste the most time. Joel even made an appearance on the TODAY Show to spread the news and play a game of donut hole pong.

GET STUFF DUNKIN' was Visa's biggest and most successful campaign to date, surpassing enrollment goals and extending the promotion time frame.

Role: Senior Art Director

To launch Barclaycard Arrival, a new travel rewards credit card, we focused on bringing travelers closer to the things and people they love.

Our award winning JUST AROUND THE CORNER campaign consisted of DRTV, digital, social, direct mail, PR, CRM, and full airport activations in Tampa and Pittsburgh.

Role: Creative Lead/Concept/Art Direction

NOS Energy Drink (Coca-Cola), wanted to cut through the hype of the energy drink category and tout their new formula, CMPLX6. The NO NONSENSE campaign leveraged the sponsorship of the MMA with an ass-kicking TV spot supported by digital and social media activation.

-The campaign out-performed industry benchmarks by 288%

Role: Concept/Art Direction

Visa wanted to educate consumers and merchants about its new chip technology. These whimsical videos helped demonstrate to cardholders what to expect and how to use the new cards.

Additional placements included Facebook, Twitter, Instagram and LinkedIn.

Role: Concept/Art Direction

Durex Performax helps couples sync-up in the bedroom. To help enhance their sexy-time experience, we created the IN-SYNC SONG GENERATOR. This app generated a song that was perfectly customized for the couple.

The IN-SYNC SONG GENERATOR was incredibly well received.

-69% of all partners interacted with the app and created their perfect song

Role: Concept/Art Direction

This campaign launched Rimmel on social platforms as the go-to source for everything retro. Each ‘episode’ featured retro makeup tutorials, trending fashions and vintage playlists. Fans were encouraged to submit their own #ModMonday looks for a chance to win weekly retro prizes.

During back-to-school, we sent a retro British taxi photo booth to campuses, encouraging fans to try the mascara & share photos on social.

In 6 weeks:

-We attracted over 200K organic visits

-Gained over 13K followers

-Received over 2.7MM engagements

-Garnered nearly 16K weblogs

-Took the number 1 spot on Tumblr in the category

-And in 6 weeks the YouTube channel saw a 516% increase in views

Role: Creative Lead

We needed to attract agencies and young creatives to attend the global Portfolio Night event. To get young creatives to get involved, we rallied them to show all the BLOOD, SWEAT AND TEARS that have gone into their portfolios.

To drive awareness we had 12 young artists from the Art Director’s Club create their own interpretation of Blood, Sweat & Tears. We attracted agencies with unique interactive PR kits and encouraged participation at the event with data visualizations of the conversations happening around the globe.

Role: Creative Lead

Nature Valley needed to update its website to be a more user friendly and interactive experience. By featuring its sports sponsorships/programs, outdoor events, and National Park promotions, we reinforced the brands association with nature.

Role: Concept/Art Direction

In the #LIKETOLOVE promotion Barclaycard wanted to connect with the emotional stories behind customers’ purchases. Through their social channels, fans could tell us what they loved for the chance to win prizes tailored specifically to their individual passions.

-#LIKETOLOVE earned over 113K visits

-23K entries

-And 30K fans in just 6 weeks

Role: Creative Lead/Concept/Art Direction

To build buzz for the Air Wick Familiar Favorites Collection, we tapped into fanatic fan love. The launch consisted of social, CRM, a sweepstakes and an interactive experience where fans could generate unique words that describe the collection. FINALLY, TOGETHER was a huge success and fans went crazy!

The Airwick social channels saw:

-300% lift in organic reach

-7K shares

-34K likes

-And 111K new fans

Role: Concept/Creative Lead

We created and launched Bulldog Gin’s first website which brought to life the brands 60’s British kink aesthetic and featured signature drink recipes from celebrated mixologists.

Role: Concept/Art Direction

Rimmel launched Rockin' Curves Mascara, its first broken heart brush mascara. Being solely a socially driven campaign, we wanted to educate fans about the new brush through exciting gifs, how-to's and inspiring rockin' looks. Fans could also show off their own amped up looks with #RockinIt.

Role: Creative Lead, Oversight